Monday, March 21, 2016

Morf Your Way Into Fun Fashion

We interrupt my typically heavy blog posts, and the meaningful ones, for something completely fluffy. Weeks ago, I came across an article about a company called Morf. They had an idea for a shirt that can be worn 24 different ways. Their Kickstarter campaign went through the roof, raising $131,089 for the project. This was 524% of their expected funding.

And it's no wonder. The shirt is a brilliant idea (as is the dress). And so I ordered one and couldn't wait for it to arrive. I was expecting it to come with an instruction manual, and I was a bit surprised to see that it didn't. I wrote to them on Facebook (and got a reply in two seconds) and they explained that they want each customer to play around with the shirt and to figure out how they want to use and enjoy it.



It's such a great design. Now, it's quite a thick shirt, since each side has two layers to it. So it's not a light, summer thing. But it really can be worn a dozen ways, and then if you turn up the sleeves or turn them down, that adds another dozen or so. I ordered mine quite large, since many people commented about their purchases that the shirt ran small. And, well, if you check out the model in their ads, you'll think the shirt is meant for a mouse. So the one I'm modeling in these pictures is quite large - but it's adorable, comfy and one shirt to wear 24 ways!

The price tag is steep at $49, but I figure that this makes each way of wearing the shirt just over $2. Can't really go wrong with a $2 shirt, right? Here are the pictures. And here's to Morf!

Let me know if you go Morf too. I'd love to see your pictures!









1 comment:

  1. I love the minimalist feel of this! I wish the company much success! Thanks for the fluff, Romi. Is this like our very first "girl" moment? Yes, I think it is.

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